Civil war breaks out in Syria (for all sorts of reasons) causing thousands of casualties, mass migration and unimaginable hardship. A group of fanatics who claim to be inspired by the Koran, but who seem to be motivated primarily by their own blood lust, attempt to fill part of the power vacuum and create “so-called Islamic state”. A number of countries, including the USA, France, Russia and Iran, form an unlikely and largely uncoordinated coalition, which aims to obliterate the fanatics. This provokes fanatics elsewhere to blow up a Russian plane full of tourists and cause mayhem and mass murder in Paris. So far, so horribly familiar.
So what has this got to do with the language teaching business? Well, as a direct consequence of the horrendous events outlined above, a number of students from both France and Russia have written to us saying they are very sorry but they have been advised to postpone or cancel their courses. In some cases, whole groups of students have called off their trips.
This is collateral damage of a very mild kind and in no way compares to the tragic events going on elsewhere. But it does go to show how we are all hostages to fortune. As managers of a small, far-away business, there is absolutely nothing we can do to prevent geo-political turmoil, any more than language schools in the north of England and Ireland could prevent a volcano in Iceland disrupting their business a few years ago.
Of course it’s not just language teaching companies that are taking a hit; any business that involves international travel will be feeling the effects, some much more than we are. Just imagine how many empty hotel rooms there must be in Sharm El-Sheik at the moment.
Disruption can of course be triggered by events closer to home as well. Business can be blown off course by local political uncertainties, changes to legislation, technological innovation and a whole host of economic tremors including inflation, deflation, currency fluctuations, interest rate hikes, unemployment, sovereign debt levels… the list is almost endless.
So are we just butterflies in a storm, being blasted whichever way the wind blows hardest? Is there anything we can do to prepare for outrageous fortune’s slings and arrows and plan our way out of trouble?
Many large organisations engage in ‘what-if’ planning, or PEST analysis, but I’m not sure that many language schools do. Perhaps we should give it some thought.
Here are a couple of links to help get you started: